Many estate agents say finding buyers is easy but finding properties to sell is hard. Most digital effort targets buyers, yet owners decide differently: they research the agency’s reviews, listing quality, agents’ social media and local activity before choosing.
Treat listing quality as marketing, because owners judge how their own home would be presented. Show neighbourhood expertise with in-depth guides and short walking tours for the areas you truly know, instead of copied district pages. Explain the selling process step by step, from valuation opinion and written authorisation to viewings, reporting and title transfer.
Promise regular reports and keep that promise, support each agent’s personal brand within shared visual rules, and request genuine reviews after completion. Answer common owner questions with accurate, general content and point to legal or tax advisers for details. Track owner enquiries, listings won, time on market and reviews. Stay in touch with past clients, with consent, because today’s buyer may be tomorrow’s seller or landlord.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
