Restaurant guests often decide in minutes, after glancing at map results, ratings, photos and an Instagram profile. This guide covers practical steps to win those minutes.
On Google, verify and complete your Business Profile: the right primary category, address, phone, website, menu and booking links, service options and amenities. Keep opening hours accurate, especially on holidays, add fresh photos of the exterior, interior and signature dishes, and post weekly updates. Make sure your website details match the profile and your menu is published as text.
Treat reviews as both a showcase and feedback. Invite happy guests naturally, reply to every review calmly, and never use fake or paid reviews. On social media, build a weekly rhythm, use reels showing dishes being prepared and sensory moments, reply to messages quickly and work with local creators who disclose partnerships. Small local ad campaigns targeting a radius around the venue and time-of-day messages make modest budgets more effective. Track profile actions, reservations, review metrics and reel engagement.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
