Air conditioning services live by the calendar: calls pick up in spring, crews are overloaded in July and things go quiet in autumn. This guide splits the year into four phases.
- January to March: review last summer’s data, organise job photos without personal details, publish helpful articles early so they are indexed before spring, and pitch maintenance contracts to offices and shops.
- April to June: focus search ads on maintenance and cleaning, send reminders only to customers who gave consent, and post before-and-after filter content.
- July and August: capacity is the limit, so restrict ad hours and locations, answer WhatsApp fast and ask every satisfied customer for a genuine review.
- September to December: cover heating use and pre-winter maintenance, offer flexible off-season installation and turn summer questions into new FAQ content.
All year round, keep the Google Business Profile accurate, the site fast and contact details consistent, and measure calls, WhatsApp clicks and forms separately before deciding on budgets.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
