In a physical store, customers pick a shoe up, flex the sole and try it on. Online, none of that is possible, so selling shoes online means recreating that tactile experience with words, images and accurate data. This guide focuses on product information rather than platform features.
- Standardise fit notes: describe length, width, instep and closure, and give insole length in centimetres for every size.
- Use a shot list: both side profiles, front and back, sole, lining, on-foot shots and a short walking video, with consistent lighting for true colours.
- Read return reasons: record why items come back (too tight, too loose, different colour) and update descriptions or photos accordingly.
- Plan the season early: publish boot pages before autumn demand rises and keep the same URLs every year.
- Combine reviews with fit: ask reviewers how the size felt and show a summary on the product page.
Racoun builds shoe e-commerce stores on its own custom platform in Istanbul, turning these practices into variant, fit and exchange modules.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
