Spa services are among the most frequently gifted experiences, which creates two distinct customers: the person who buys the gift and the person who uses it.
- Buyers want easy choices, elegant presentation, instant digital delivery for last-minute gifts and clear terms. Keep the gift flow separate from booking.
- Card types include amount-based, service-based, package and corporate cards, each with a unique code and tracked redemption.
- Legal notes: online gift card sales need distance-sales information; validity and refund terms relate to consumer law, so seek legal advice.
- Seasonal calendar: New Year, Valentine’s Day, Mother’s Day, wedding season and Father’s Day each need campaigns prepared in advance.
- Recipients are often first-time guests; reminders, a great first visit and a personal follow-up can turn them into regulars.
- Corporate sales benefit from bulk ordering, branded cards and usage reports.
A gift card module integrated with booking keeps sales, codes and redemption in one panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
