For a startup, the website is a learning tool that evolves alongside the product. This guide shows how to use it that way.
One-sentence value proposition
The first screen should answer what it is, who it is for and why now. Test your headline by asking a target user to explain it back in their own words.
Test messages
Build two or three landing pages framing the product differently and send small ad budgets to each to see which message drives better sign-ups.
Turn the waitlist into conversations
Ask one or two short questions at sign-up, send a founder note and invite interviews. Marketing emails need separate consent under Turkish rules.
Measure from day one
Track the primary conversion, key intermediate steps, traffic sources and sign-up quality, with cookies managed transparently.
Pricing, proof and announcements
Keep pricing pages clear, use honest social proof instead of inflated numbers, and prepare your press room, careers page and news page before announcing a funding round.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
