Steel door sales usually start with an image and end with a home survey. This guide explains how to use each digital channel along that journey. Buyers move from a trigger such as moving house or renovation, through inspiration on social media, to comparing companies and finally booking a measurement visit.
We recommend a three-layer photo set for every model: a clean studio shot, a real installation photo and close-ups of locks, hinges and finishes. Installation photos should only be shared with customer consent and without details that reveal an address. Short before-and-after videos, showroom tours and quick answers from installers perform well, and a monthly shooting day keeps content flowing.
Genuine reviews act as a silent sales team. Send a review link after installation, follow up a week later and reply to every review calmly. Fake or incentivised reviews break platform rules. Demand rises around moving and renovation seasons, so plan content and ads ahead of those periods, separate search ads from social ads by intent, and give contractors their own technical content and quote page. Finally, track which channel produces actual survey bookings and shift budget accordingly.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
