There is no universal answer to whether Trendyol or Hepsiburada is better. Both reach large audiences in Turkey; the difference shows up in category competition, customer behaviour, commission and campaign structure, and operational expectations.
- Search your own products on both platforms and compare competition, price ranges and review density.
- Compare net profit, not just commission: shipping, returns, campaign contributions and payment terms matter.
- Check whether your team can meet each platform’s dispatch, return and response standards.
- Test a few products on both channels, managing stock from a single source through integration.
Platform rules and fees change, so always check the current seller terms. Legal obligations such as tax registration and consumer law stay with the seller whichever platform you choose. Racoun connects custom-built e-commerce sites to marketplaces so stock, prices and orders are managed from one panel, and helps brands grow their own channel alongside marketplaces.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
