Google Shopping ads display your products with image, price and store name in search results, the Shopping tab and other Google surfaces. Instead of keywords and ad copy, they rely on the product feed you upload to Merchant Center.
- Setup: prepare product pages with clear price, stock, shipping and returns; open Merchant Center and verify your site; build an automatically updated feed; fix disapprovals; link Google Ads and track purchase value.
- Campaign types: Standard Shopping offers more control; Performance Max extends the feed across all Google channels with more automation.
- Free listings: approved products can also appear without ad spend in some areas.
- Feed quality: descriptive titles, clean images, synced prices and stock, correct categories and identifiers, and custom labels for margin or season.
Racoun builds e-commerce stores on its own platform, so feeds come straight from the site in sync with price and stock, and we manage Merchant Center and campaigns in one team.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
