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0551 044 08 69 ekip@racoun.com
26 Ekim 2026 · Racoun

What Determines SEO Pricing?

SEO pricing depends on site size and technical health, competition, number of keywords and markets, monthly content needs, link building and digital PR, and reporting scope, so quotes are tailored to scope.

SEO pricing is not a fixed tariff; it depends on the scope of work. A small local service site and a large e-commerce store need very different efforts.

  • Site size and structure: more pages, languages and filters mean more work.
  • Technical health: indexing issues, slow pages and broken redirects require initial technical effort.
  • Competition: crowded markets need more content and authority.
  • Keywords and markets: one district, several cities or international targets.
  • Content: monthly articles, service and category copy, product descriptions and updates.
  • Authority: digital PR and natural links, not bulk link packages.
  • Local SEO and reporting: multiple locations, dashboards and conversion tracking.

When comparing quotes, check what exactly will be done, who writes content, who implements technical fixes, how links are earned and which metrics are reported. Avoid offers that promise specific rankings. Racoun prepares quotes after a short preliminary review and itemises the scope.

Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.