A corporate identity project usually follows a clear sequence:
- Brief and discovery: understanding the business, goals, audience and existing materials.
- Competitor and market analysis to find room for differentiation.
- Brand strategy: positioning, value proposition, personality and tone of voice.
- Moodboards to agree on a visual direction.
- Logo design, tested for small sizes, single colour and different backgrounds.
- Identity system: colours, typography, icons, imagery and layout rules.
- Applications such as stationery, presentation and social templates, signage and packaging.
- A brand guideline plus vector and editable source files.
Scope, and therefore timing and cost, depends on whether the brand is new or being refreshed, the depth of strategy work, the number of sub-brands and the list of applications. Racoun delivers identity projects from strategy to guideline and can apply the system directly to the website, packaging and social media.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
