Short answer: An advertising agency helps brands tell the right audience the right message in the right channel. It analyses the market and audience, builds communication strategy, creates ideas and content, plans and runs campaigns, and measures and reports results.
- Strategy and planning: positioning, goals and metrics.
- Creative: concepts, copy, design, video and animation.
- Media: channel planning and campaign setup on Google, Meta, TikTok and traditional media.
- Optimisation and reporting: testing, budget shifts and performance reports.
Agency types include full-service, digital, creative, media and specialist agencies. Fees depend on scope: channels, content volume, production, tracking and web work, and on the model (retainer, project or media commission). Keep ad accounts in your own business portfolio and be wary of guaranteed results. Racoun is an integrated brand agency in Istanbul since 2012, takes no media commission and keeps all accounts in the client’s ownership.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
