A brand is more than a name or a logo. Legally, it is a distinctive sign that distinguishes one business’s goods or services from others and can be registered; in Turkey this is done through the Turkish Patent and Trademark Office (TÜRKPATENT). In marketing, a brand is the sum of perceptions, expectations and feelings people associate with a business.
- Key elements: name, visual identity, positioning, personality and tone of voice, brand promise, customer experience and reputation.
- Common types: product brands, service brands, corporate brands and personal brands.
- A logo is the visual signature; the brand is the whole experience behind it.
Strong brands make choice easier for customers, reduce price pressure, build loyalty and add value to the business. Racoun helps companies define their positioning and build identity, website and communication along one consistent line.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
