A corporate identity guideline (often called a brand book) is the rulebook that explains how a brand’s logo, colours, typefaces, imagery and tone of voice must be used. Its purpose is consistency: whoever applies the brand, from a printer to a social media manager, should produce something that looks and sounds like the same company.
- Typical sections: brand essence, logo usage and clear space, colour palette with print and screen values, typography, visual language, tone of voice and application examples.
- Users: marketing teams, suppliers, web developers, dealers and new employees.
- Good guidelines are short, visual, explain the reasoning behind each rule, prioritise digital use and are kept up to date.
Common mistakes include limiting the guide to the logo, failing to deliver the source files and font licences, and never updating it. Racoun designs logos and corporate identities with a practical guideline that teams can actually use across web, packaging, social media and events.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
