A landing page is a focused web page built to turn visitors from a specific source, such as an ad, email, social post or QR code, into a single action: a quote request, booking, sign-up or purchase. Unlike a home page, it removes menus and competing options.
- Types: lead generation, sales, click-through, event registration and content download pages.
- Key sections: a headline matching the ad, a clear benefit statement, one prominent call to action, real visuals, benefits, trust signals, FAQs, a short KVKK-compliant form and a thank-you page.
- Metrics: conversion rate, cost per conversion, scroll depth, form abandonment and mobile versus desktop performance.
Common mistakes include sending all ads to the home page, mismatched messages, multiple goals on one page, long forms, slow mobile loading and missing conversion tracking. Racoun designs landing pages together with ad campaigns, codes them on its own infrastructure and shows results in the client panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
