A vector logo is a logo file built from mathematically defined points, lines and curves rather than pixels. Because of this it can be scaled from a business card to a building facade without any loss of quality.
Raster vs vector: raster images (JPG, PNG, GIF, WEBP) are made of pixels and blur when enlarged; vector images (SVG, AI, EPS, vector PDF) are resolution-independent and stay sharp at any size.
- SVG: the web standard, lightweight and crisp on every screen.
- AI: a native working file of common vector software, used as the master source.
- EPS: a long-standing print exchange format.
- PDF: keeps vector data only if saved correctly.
To check whether a logo is vector, zoom in heavily: sharp edges mean vector, visible squares mean raster. Auto-tracing a raster logo usually gives poor results; redrawing it by hand is the reliable approach. Racoun draws every logo as a vector from the start and delivers masters, versions and channel-specific exports.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
