AEO (Answer Engine Optimization) means structuring content so that systems which answer questions directly can pick it as the answer. Answer engines include featured snippets on results pages, voice assistants, Google AI Overviews and AI chat tools such as ChatGPT.
- Turn real customer questions into headings.
- Answer in the first sentence under each heading, in a way that still makes sense out of context.
- Match the format to the question: a short paragraph for definitions, numbered steps for processes, bullet lists for options.
- Support visible content with FAQPage, Organization and Service markup.
- Show who wrote the content and keep it up to date.
AEO overlaps heavily with GEO, which adds AI crawler access, brand entity consistency and citation tracking across AI platforms. Being chosen as the answer can reduce clicks (zero-click search), but it strengthens brand recall, and no method can make selection certain. Google AI Overviews and AI Mode began rolling out in Türkiye on 18 February 2026, opening a new answer surface for Turkish queries.
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