AI SEO has two meanings. First, optimising so that a brand is found, described accurately and cited as a source by answer engines such as ChatGPT, Gemini, Perplexity and Google’s AI-generated summaries; this is also called GEO or AEO. Second, using AI tools to speed up SEO tasks like keyword clustering, briefs, meta descriptions and structured data.
- Keep the site crawlable and manage crawlers deliberately in robots.txt.
- Answer questions directly in the first paragraph, then add depth.
- Keep brand facts consistent across the website, business profile and directories.
- Use schema.org markup and expert, experience-based content.
- Earn mentions on trusted third-party sites and check AI answers regularly.
AI SEO builds on classic SEO rather than replacing it. Mass-produced low-quality AI content can violate Google’s spam policies, and nobody can guarantee placement in AI answers. Racoun combines technical SEO, content and brand consistency for AI visibility.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
