Short answer: An Instagram sponsored ad is paid content a business shows to people beyond its followers. It appears in feed, Stories, Reels and Explore with a “Sponsored” label. Audience settings decide who sees it; budget and Meta’s ad auction decide how often.
Instagram ads run on Meta’s advertising system, so Facebook and Instagram ads are managed together. Formats include single image or video, carousel, collection and catalog ads, lead ads and branded partnership content, which must be clearly labelled.
- Boost: quick, from the app, with limited targeting and measurement.
- Ads Manager: full control over objectives, audiences, testing and conversion tracking.
Costs are not fixed; they depend on objective, audience, season, creative quality and landing page performance. Common mistakes include optimising for likes when you need sales, buying followers and spending without tracking. Racoun plans sponsored ads from business goals, with measurement and creative testing, and takes no media commission.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
