An online marketplace is an e-commerce model in which many independent sellers list and sell products on a single platform. The platform provides the website, app, traffic, payment infrastructure and buyer trust, while sellers are responsible for product information, pricing, stock, shipping and customer satisfaction, paying a commission on each sale.
- Types: general (horizontal), vertical, B2B and C2C or classifieds platforms.
- Advantages: ready traffic, buyer trust, fast start and low-risk demand testing.
- Disadvantages: commissions, limited customer data, price pressure, platform rules that can change and limited brand experience.
Many brands use marketplaces for reach and their own store for brand, customer relationships and margin, keeping stock and prices synchronised through integration. Platform rules change, so check current terms before selling. Racoun provides marketplace integrations and builds custom marketplace platforms on its own infrastructure.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
