Digital marketing covers all activities that promote a brand, product or service through internet-based channels in order to reach potential customers and convert them. Its main advantage over traditional marketing is that results can be measured and improved continuously.
- Website: the hub where most traffic lands.
- SEO: organic visibility in search engines and, increasingly, AI assistants.
- Paid ads: Google, Meta, TikTok, LinkedIn and YouTube campaigns.
- Social media management, content marketing and email marketing.
- Influencer collaborations, clearly labelled as advertising.
Key concepts include conversion, conversion rate, customer acquisition cost, return on ad spend, the funnel and remarketing. Racoun runs websites, SEO, ads, social media and content under one roof, takes no media commission and reports results in a single client panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
