E-commerce is the sale of products and services over the internet, with online payment and delivery by courier or digital access. It spans your own online store, marketplaces, social commerce and mobile apps.
- By business model: B2C, B2B (dealer ordering, custom pricing), C2C and D2C.
- Core components: catalogue, cart and virtual POS checkout, order and stock management, shipping, e-invoicing, customer accounts, marketing and legal texts.
- Before starting: plan legal registration, sourcing, traffic and day-to-day operations.
Racoun codes online stores on its own platform without rented themes or monthly licences and handles payment, shipping, e-invoice, ERP and marketplace integrations in-house.
E-commerce removes geographic limits and runs around the clock, but it also brings shipping and return costs, nationwide competition and the need to invest in traffic, so it should be treated as a business unit with its own strategy and budget.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
