Email marketing is sending planned emails to people who have given permission: newsletters, campaign emails, automated sequences such as welcome series and abandoned-cart reminders, and transactional messages. Because the list belongs to the brand, it does not depend on social media algorithms.
- Benefits: ownership, personalisation, automation, measurability and room for longer content.
- In Türkiye, commercial electronic messages require prior consent, registration in the IYS system and an easy opt-out, and personal data must be processed under KVKK. Confirm current rules with your legal advisor.
- Deliverability depends on SPF, DKIM and DMARC, list hygiene, gradual sending and content quality.
- Key metrics: delivery, clicks, conversions, unsubscribes and complaints; open rates are only indicative.
Racoun designs compliant sign-up forms, automation flows and templates together with websites and e-commerce platforms, and helps configure domain authentication.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
