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0551 044 08 69 ekip@racoun.com
27 Ekim 2026 · Racoun

What is ERP and why do businesses use it?

ERP (Enterprise Resource Planning) is integrated management software that unifies finance, accounting, inventory, purchasing, sales, production and HR on a shared database.

Short answer: ERP (Enterprise Resource Planning) is integrated management software that brings finance and accounting, inventory, purchasing, sales, production, logistics and HR together on one shared database, so the whole company works with the same up-to-date data.

  • Benefits: single source of truth, standardised processes, real-time reporting, traceability and easier e-invoice compliance.
  • Modules: finance, sales and distribution, purchasing, inventory, production planning, HR and payroll.
  • Types: cloud ERP, on-premise ERP and sector-specific ERP.

A migration covers process analysis, requirements, vendor selection, data cleansing, integrations (e-commerce, marketplaces, shipping, banks, CRM), testing, training and go-live support. Avoid over-customisation and migrating dirty data. Racoun is not an ERP vendor, but it integrates your ERP with e-commerce sites, B2B dealer portals and marketplaces built on its own platform.

Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.