Google Ads is Google’s paid advertising platform. Businesses use it to show ads in Google Search, YouTube, Gmail, Google Maps and across a large network of partner websites. The advertiser sets the budget and goals, and a real-time auction weighs the bid, ad quality, ad assets and search context to decide where an ad appears. Payment is usually per click or per view.
- Campaign types: Search, Display, Video, Shopping, Performance Max, Demand Gen and App campaigns.
- Payment models: cost per click, cost per thousand impressions, cost per view and conversion-based bidding strategies.
- Advantages: intent-based reach, fast visibility, budget control, measurability and precise targeting.
Common mistakes include launching without conversion tracking, using broad keywords without negatives and sending all traffic to the homepage. Racoun builds and manages Google Ads campaigns in-house without taking media commission; the ad budget is paid directly to Google.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
