Google Ads conversion tracking measures whether someone who clicked your ad then takes a valuable action: a purchase, a quote form, a phone call, a WhatsApp message or a sign-up.
- Why it matters: it reveals which campaigns and keywords bring customers and feeds automated bidding strategies.
- Setup steps: define goals, create conversion actions, install the Google tag, trigger on completed actions, or import key events from GA4 (without double counting), consider enhanced conversions, and test.
- Privacy: follow KVKK (and GDPR where relevant), manage cookie consent and confirm legal details with your lawyer.
- Attribution: data-driven attribution shares credit across clicks; set conversion windows to match your sales cycle.
Because Racoun’s marketing and software teams work together, we set up tracking on both the ad account and the website itself, and report results in our client panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
