Google AI Mode is a conversational experience inside Google Search. It handles complex questions with follow-ups, accepts voice and image input and remembers the context of earlier questions. It uses a technique called query fan-out: the question is split into subtopics, many searches run at the same time and the results are combined into one answer with source links, powered by the Gemini 3 model family.
- AI Mode vs AI Overviews: AI Overviews is a one-off summary on the normal results page; AI Mode is a separate, multi-step research conversation.
- SEO impact: topic coverage matters more than single keywords, natural-language queries grow, technical SEO stays essential and clicks may become fewer but closer to a decision.
- Measurement: AI Mode impressions and clicks are included in the Web search type in Search Console.
AI Mode began rolling out in Turkey on 18 February 2026. Answers vary by person and time, so no position can be guaranteed. Racoun maps the main and sub-questions of your sector, restructures content and tracks citations monthly.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
