Google Business Profile, formerly Google My Business, is a free listing that displays your business name, address or service area, phone number, opening hours, website, photos and customer reviews on Google Search and Google Maps.
For many local businesses it is the first digital touchpoint: customers call, request directions or read reviews directly from the profile, often without visiting the website. It is also the foundation of appearing in the local map pack.
- Businesses that meet customers in person, or visit customers within a service area, can create a profile.
- Online-only businesses and virtual office addresses are not eligible.
- Keep information consistent with your website and other listings.
- Keep ownership in a company account and give your agency manager access.
- Update hours, refresh photos, reply to reviews and monitor suggested edits.
Racoun treats the profile as part of a complete local SEO programme, alongside the website, structured data and review management.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
