Influencer marketing is a marketing approach in which a brand promotes its products or services through creators its target audience already follows and trusts. Unlike classic advertising, the message comes from a familiar voice rather than the brand itself.
- Models: paid content, product seeding, affiliate programmes, ambassadorships, experience events and content licensing for ads.
- Planning steps: set the goal, define the audience, choose the platform, research creators, write a brief, sign an agreement, publish and track, then measure.
- Metrics: reach and view time for awareness; comments, saves and shares for engagement; UTM traffic, discount code usage and orders for sales.
Commercial collaborations in Türkiye must be clearly disclosed as advertising, and some sectors carry extra restrictions, so confirm current rules with legal counsel. Budgets depend on creator size, content volume, production, usage rights and exclusivity.
Racoun plans influencer marketing together with content calendars, advertising and community management, sharing results transparently in the client panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
