Reels is Instagram’s vertical, full-screen short-video format. Users can add music, original audio, text, captions and effects. Unlike Stories, Reels are permanent, and unlike most feed posts, they can be widely recommended to people who do not follow you.
- Reels: discovery-focused, ideal for reaching new audiences.
- Stories: temporary, mainly shown to followers, ideal for daily communication.
- Posts and carousels: permanent profile showcase and save-worthy information.
Instagram tests a Reel with a limited audience and evaluates completion, rewatches, likes, shares and saves before showing it more widely. Original content is favoured. Brands can use Reels for product demos, educational tips, behind-the-scenes content, answering customer questions and launches. A good Reel has a strong opening, one idea, lively pacing, readable captions, good light and sound, commercially licensed audio and a natural next step. Length limits and features change, so check current platform rules. Racoun plans shoot days, edits Reels with captions and sound design, and measures which videos reach new audiences.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
