Local SEO is the set of practices that helps a business appear in location-based searches such as “vet near me” or “accountant in Kadıköy”, including the map results (local pack) and Google Maps.
Google states that local rankings depend on relevance, distance and prominence. You cannot change distance, but you can improve relevance and prominence:
- Create, verify and fully complete your Google Business Profile with the right categories.
- Keep your name, address and phone number (NAP) identical everywhere.
- Build genuinely local landing pages for branches or service areas.
- Add LocalBusiness structured data to your site.
- Ask happy customers for reviews and reply to every review.
- Earn local links and mentions through associations, partners and events.
Avoid virtual offices, keyword-stuffed business names and fake reviews, which can lead to suspension. Racoun runs local SEO projects across Istanbul and Turkey, combining profile optimisation with local pages and structured data.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
