Meta advertising is the paid ad system that runs across Facebook, Instagram, Messenger and the Audience Network from one ad account. What used to be called Facebook ads now covers all Meta apps, so Instagram ads are simply one placement of the same system.
- Structure: campaign (objective), ad set (audience, placement, budget, schedule) and ad (creative and link).
- Auction: delivery depends on bid, ad quality and the estimated chance a person takes the desired action, so strong creative lowers cost.
- Measurement: the Meta Pixel records browser events and the Conversions API sends them from your server to reduce data loss.
- Strengths and limits: excellent for creating demand and visual storytelling, but intent is lower than search and creatives wear out quickly.
Use a business portfolio, follow advertising policies and special ad categories, and check the platform’s current rules. Racoun handles tracking, audience strategy, creative production and reporting, takes no media commission and lets you follow results in its client panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
