Performance Max is a goal-based Google Ads campaign that runs across Search, Shopping, Display, YouTube, Gmail, Discover and Maps from a single campaign. You set the conversion goal, budget, assets and audience signals; Google’s AI decides where, to whom and at what bid to show ads.
- Components: conversion goals, asset groups, audience signals, product feed and final URL expansion.
- Best for: accounts with steady conversion data, solid tracking and good creative, such as e-commerce catalogues and multi-location businesses.
- Setup: verify tracking, pick a bid strategy, build separate asset groups with real videos, add customer lists as signals, set brand and URL exclusions and allow a learning period.
- Limitations: less transparency than classic campaigns, risk of low-quality traffic with weak inputs, and branded traffic inflating results.
Racoun builds the measurement, feed and custom creative first, then steers Performance Max through regular reporting.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
