Quality Score is a keyword-level diagnostic from 1 to 10 in Google Ads. It summarises how relevant your ads are compared with other advertisers, based on three components: expected click-through rate, ad relevance and landing page experience. The score itself is not used directly in the auction, but the real-time quality signals behind it affect Ad Rank and cost efficiency.
- Find low-scoring keywords and check which component is below average.
- Split ad groups into tight themes and write ads that match keyword intent.
- Use assets such as sitelinks and callouts.
- Send each theme to a matching, fast, mobile-friendly landing page with clear trust signals.
- Add negative keywords and keep testing headlines.
A perfect 10 is not required; profitability matters more. Racoun improves keywords, ads and landing pages together because our ad and software teams work side by side.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
