Social media management is the planned, ongoing operation of a brand’s social media accounts. It goes far beyond designing posts: it covers strategy, platform choice, content planning and production, publishing, community management, paid ads and reporting.
- Strategy: clear goals, target audience, competitors and brand voice.
- Platforms: focus on the channels where your audience actually is.
- Content: a monthly calendar mixing educational, inspiring, product and community content.
- Community: timely, on-brand replies to comments and messages.
- Ads: targeted campaigns on Meta or TikTok that support organic content.
- Reporting: reach, engagement, saves, clicks and conversions, with next steps.
Costs depend on scope: number of platforms, content volume and formats, shoot days, community workload and ad management. Racoun runs social media with strategy, production, community and ads in one team, reports through a client panel and takes no media commission.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
