Technical SEO is the infrastructure work that allows search engines to find, crawl, understand and index your pages, and gives users a fast, secure and mobile-friendly experience.
- Crawlability: robots.txt, internal links and avoiding orphan or wasteful parameter URLs.
- Indexing: noindex, canonicals and content quality, monitored in Search Console.
- XML sitemap with only canonical, indexable URLs.
- Redirects and status codes: 301 redirects, no chains, correct 404s.
- Speed and Core Web Vitals: image optimisation, caching, lean scripts, fast servers.
- Mobile usability, HTTPS, clean URL architecture, structured data and hreflang.
Common mistakes include launching with staging blocks, migrating without a redirect map and leaving filter URLs uncontrolled. Racoun builds technical SEO into its own platform from day one and audits and fixes existing sites with its in-house development team.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
