The Google Display Network places your image, banner and short video ads on partner websites, news portals, blogs, mobile apps, YouTube and Gmail. Instead of keywords typed into search, ads are shown based on content, interests, demographics or previous visits to your site.
- Main uses: brand awareness, remarketing to past visitors, demand generation and launch announcements.
- Targeting: audiences (interests, in-market, your own data lists), content (topics, keywords, chosen placements) and optimised targeting.
- Formats: responsive display ads, uploaded banners and dynamic remarketing for e-commerce.
- Watch out for: brand safety, low-quality app placements, frequency and the hidden display expansion in search campaigns.
Racoun plans targeting and creative together, producing on-brand visuals and managing placements and reporting within our Google Ads service.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
