Almost anything can be sold online; the key is choosing the right product for you. A good product has real demand, lets you stand out, is manageable to ship and return, is legal to sell online and leaves a margin after all costs.
- Define your audience and the problem you solve.
- Research search trends, competitors and customer complaints.
- Calculate unit profit including shipping, commissions, ads, returns and taxes.
- Check supplier terms and regulations for categories such as food, cosmetics and children’s products.
- Validate with a small stock or pre-orders and a modest ad test, then scale what sells.
Racoun links product decisions to brand positioning and builds the store and marketing around that strategy.
Useful tests include pre-orders, small ad experiments, limited marketplace listings and direct conversations with your audience.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
