A redesign should be driven by signals, not by a fixed number of years. Small text or image changes are maintenance; a redesign rethinks design, structure and often technology.
- The site is hard to use on mobile or remains slow despite optimisation.
- Your brand, services or target markets have changed.
- You cannot update content yourself, or the platform is outdated and insecure.
- Visitors arrive but do not convert, or rankings are declining.
- New integrations such as CRM, ERP, booking or multiple languages are impossible.
To protect SEO, record top pages and queries, map old URLs to new ones with 301 redirects, keep valuable content, migrate metadata and schema, test on staging and monitor Search Console after launch. Racoun starts redesigns with data analysis and rebuilds sites on its own infrastructure with an SEO-safe migration plan.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
