A logo redesign should be considered when there is a clear reason, not just internal fatigue. Eight common signs:
- The logo is illegible on phones, app icons or social profiles.
- Brand positioning or target audience has changed.
- The business has expanded beyond what the symbol describes.
- It relies on dated trends.
- It now looks similar to competitors.
- A merger or restructuring has taken place.
- International expansion creates reading or meaning issues.
- Usage has become inconsistent and master files are missing.
Choose between an evolutionary refresh that keeps recognisable elements and a full redesign for fundamental change. A sound process covers analysis, deciding what to keep, a new brief, design and testing, updating the identity system, checking trademark status with an attorney, a rollout plan and an announcement. Racoun approaches redesigns by protecting the equity the existing logo already holds.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
