For B2B companies, GEO matters because part of supplier discovery now happens inside AI assistants. A procurement specialist can ask for manufacturers that meet specific criteria and receive a short list with one or two sentences about each company; that answer effectively becomes the first shortlist.
- Search volume is low but each enquiry can be worth a lot.
- Questions are technical: capacity, materials, standards and certificates.
- Several decision makers ask different questions, so each role needs content.
- Exporters need visibility in their target markets’ languages, not just Turkish.
Key signals include a clear entity definition with Organization markup, verifiable technical information on HTML pages rather than only in PDF catalogues, expert content written by engineers, and independent mentions in trade media, fair listings and associations. Impact usually shows in lead quality rather than raw traffic, so ask new leads how they found you. No shortlist mention can be guaranteed; technical setup typically takes 1–2 weeks and AI answers usually reflect changes within 4–12 weeks. Racoun builds corporate websites on its own infrastructure and provides entity cards, schema, Q&A content architecture and monthly citation tracking.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
