Zero-click search happens when a user gets the answer directly on the results page or inside an AI-generated reply and ends the search without visiting any website. Featured snippets, knowledge panels, local map packs, instant answers and Google AI Overviews all encourage this behaviour, and chat assistants such as ChatGPT, Gemini, Perplexity and Copilot do the same.
- Informational queries are the most affected; transactional, booking and quote queries still drive clicks.
- Success should be measured with impressions, brand mentions in AI answers, citations and branded search, not only sessions.
- Putting a clear answer at the top of each page and adding structured data improves the chance of being quoted.
AI Overviews and AI Mode began rolling out in Türkiye on 18 February 2026, so the effect is becoming more visible for Turkish brands. No one can promise inclusion in an AI answer; the realistic goal is to raise how often a brand is cited and to track it every month. Racoun’s AI visibility service covers audits, bot access management, schema markup, Q&A content and monthly citation reports in the client panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
