Brand Consulting and Brand Positioning
Strategy that defines who your brand speaks to, what it promises and why it is different — then identity and tone of voice.
What is brand positioning?
Positioning defines the place your brand wants to hold in people’s minds: who it serves, what benefit it offers and why it is different. Without it, a brand speaks differently on every channel and competes only on price.
Our process
- Listening and discovery
- Market and competitor analysis
- Audience insight
- Positioning and value proposition
- Brand personality and tone of voice
- Identity and roll-out
Strategy that gets implemented
The team that builds the strategy sits with the teams that design your identity, website, social media, ads and events — so every touchpoint speaks with one voice.
Office and contact
Atatürk Mah., Sait Cordan Sk. No:10, 34758 Ataşehir / Istanbul, Türkiye. Message us on WhatsApp (+90 551 044 08 69) or write to ekip@racoun.com. The first meeting is free.
Frequently asked questions
What is the difference between brand consulting and logo design?
Consulting defines what the brand says and how it is positioned; the logo and identity are the visual expression of that strategy. We run both in one process.
