Adding a business to Google Maps means creating and verifying a Google Business Profile. The process:
- Search Maps first; if a listing already exists, request ownership instead of creating a duplicate.
- Use a company-controlled Google account and add staff or agencies as managers later.
- Enter the real business name exactly as on your signage, without keywords.
- Choose the most specific primary category.
- Add your address, or hide it and define a service area if you travel to customers.
- Add phone, website and hours that match your website.
- Complete verification with the method Google offers (phone, email, video or mail).
Common mistakes include keyword-stuffed names, duplicate listings, stock photos and outdated holiday hours. Google’s guidelines and interface change, so check the current rules. Racoun handles profile setup, verification and consistency with location pages as part of local SEO.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
