A good domain name is short, easy to spell when heard, and identical or very close to your brand name. Avoid Turkish characters, hyphens and numbers that cause confusion, and choose an extension that fits your market.
- Pass the phone test: someone should be able to type it correctly after hearing it once.
- Match the brand and stay future-proof; product or city names can become limiting.
- Turkish characters: use the ASCII version as the main address and register the accented version as a redirect.
- Extensions: .com.tr or .tr for a local trust signal, .com for international reach; protect common variants and redirect them.
- Keywords: exact-match domains no longer carry strong ranking weight; brand-led names plus solid SEO work last longer.
Before deciding, check trademarks, social handles, meanings in other languages and the name’s history. Racoun evaluates domain options as part of brand strategy and registers the chosen name and protective variants in the company’s name.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
