Choosing an SEO agency starts with clear goals: local visibility, e-commerce product searches or B2B leads. Then evaluate agencies on substance:
- Do they review your site before proposing, rather than sending a generic deck?
- Can they explain their technical, content, local and link-earning methods and priorities?
- Who implements technical changes, and do they have developers?
- Are reports clear, covering traffic, conversions, indexing, completed work and next steps?
- Will Search Console, analytics and tag manager accounts be in your name?
Red flags include ranking guarantees (Google says no one can guarantee rankings), secret methods, bulk link packages and accounts opened in the agency’s name. Pricing depends on site size and condition, competition, target region, content volume, development needs and reporting. Racoun’s SEO and software teams work under one roof, so technical recommendations are implemented directly.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
