To create a Google Business Profile, sign in with a company-owned Google account, search for your business name and either claim the existing listing or add a new one. Choose your primary category, enter your address (or hide it and define a service area if you visit customers), add your phone number and website, then complete verification.
- Verification methods are chosen by Google and may include video recording, phone or SMS, email or postcard.
- For video verification, show your location, signage, interior and proof that you manage the business in one continuous recording.
- Avoid changing details repeatedly while verification is under review.
- After verification, add secondary categories, services, hours and real photos.
- Keep primary ownership in your company and give your agency manager access.
Common mistakes include creating duplicate profiles, using virtual offices and adding keywords to the business name. Racoun sets up and verifies profiles in the client’s own account as part of its local SEO service.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
