An SEO audit explains why your site ranks where it does and what to fix first.
- Check that analytics, Search Console and conversion tracking are correct.
- Review performance trends by page and query.
- Inspect indexing: which pages are included or excluded, and why.
- Crawl the site for broken links, redirect chains, wrong canonicals and duplicate titles.
- Measure speed, Core Web Vitals and mobile usability.
- Evaluate titles, meta descriptions, headings, URLs, alt text and structured data.
- Analyse content for thin, outdated, duplicate or cannibalising pages.
- Review the backlink profile and compare with competitors.
- Prioritise findings by impact and effort.
A good report includes evidence, reasons, concrete fixes, owners and success metrics. Racoun prepares prioritised audits and, with its in-house development team, can also implement the fixes.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
