To run an influencer collaboration, start by defining the campaign goal and target audience, then research creators who genuinely reach that audience. Reach out with a short, personal proposal, agree on a clear brief and a written contract, review the content before it goes live, disclose the advertising relationship properly and measure results against pre-agreed criteria.
- Preparation: clarify what you want, who you want to reach and what you can offer; prepare a fast, mobile-friendly landing page.
- Contract essentials: deliverables and dates, approval and revisions, disclosure method, usage rights and duration, exclusivity, payment terms and cancellation.
- Common mistakes: mass outreach, over-scripted briefs, using content in ads without rights and launching without tracking links or codes.
Tax and contractual obligations vary, so confirm them with your accountant and lawyer. Racoun manages collaborations end to end, from creator research to reporting, and builds the related landing pages and tracking in-house.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
