Selling on Amazon starts with choosing a marketplace: Amazon Turkey for local customers or overseas marketplaces such as the US or Europe for cross-border e-commerce.
- Prepare a tax-registered business, a business bank account, identity and address documents and an international credit card.
- Open a seller account, choose a selling plan and complete verification.
- Check category approvals, product safety and labelling rules of the target market.
- Prepare product codes such as GTINs and consider brand registration if you own a brand.
- Create localised listings with compliant images, bullet points and search terms.
- Choose between self-fulfilment and sending stock to Amazon warehouses.
Cost items include selling fees, shipping and customs, storage and handling, ads, returns, currency conversion and content production. Amazon is strict about fake reviews and misleading listings, so always check current policies, and confirm tax obligations with your accountant. Racoun supports content, visuals and multilingual custom-built stores connected to marketplaces.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
